Known for its inherent tough and rugged ‘Mahindra DNA’, the Scorpio has continued to outperform other SUVs in some of the most gruelling rallies on the Indian motorsports calendar. Speaking at the event, Vivek Nayer, Senior Vice President – Marketing, Automotive Division, Mahindra & Mahindra Ltd, said, “We are extremely proud to be associated with the world class Buddh International Circuit for the Formula 1TM Indian Grand Prix. The unique characteristics of the Scorpio – tough, rugged, and powerful – make it ideally suited to be the official intervention vehicle for all motor racing events at the BIC which is the global showcase for cutting edge automotive technology and motor sport thrills in India"

Mr. Nayer further added, “Promoting motorsports through our Mahindra ‘Adventure Initiatives’ is at the very core of our Brand, and this association with BIC is further testimony to this fact. Our endeavour has always been to establish a stronger connect with auto enthusiasts and customers looking for fun and adventure.”  

"We’re happy to have tied up with Mahindra & Mahindra for getting intervention vehicles that will be used during all motor sports at the Buddh International Circuit including the Formula s1TM  races  over the next 5 years. M&M is known for its robust and reliable engineering and we’re sure their vehicles will provide excellent service at our track." said Mr Sameer Gaur, MD and CEO, Jaypee Sports International Limited. 

A unique concept to showcase the off-roading capabilities of Mahindra vehicles, Mahindra Adventure will function as an umbrella brand with a series of adventure and motor sports events organised under its banner. 

For more information log on to www.mahindraadventure.com